Conventions of an ident-LO2(p2)

What makes a TV ident is a channel that has viewers  who watches different programmers. A TV ident is known to be a conclusion of a video that plays a few seconds before a programme starts in order to promote or identify a station network  . This helps the audience to be inform about the channel they're watching .

An ident logo is short piece of work that is used to  put voice -over on top of  a music in order to use sound effects  or to identify a particular products such as television,radio etc..

Ident usually last for 5 seconds  this is because it's very important to keep audience glued to the screen as you wouldn't want to lose them easily .



ITV lets 52 creatives mess around with its logo for new on-air look

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