Initial Reserch into Audio Visual products Lo2

ITV2

 ITV  launched its first new digital channel , known as ITV2 on the 7 of  December 1998. This channel  was designed in order to entertain and show movies. The channel aims the  audience between 16-34 of age. This is because they tend to show American programmers like Gossip girls and the vampire diaries ,American dad. This is a great way to  entertain the younger generation by  engaging them into different    programmers with different themes. This is also another  great way to get them double screening by watching the channel while using social media apps. ITv2 had various logo in the past  with the same written but different  colour.  ITV2 then decided to create  a man vs machine  developing set of new on screen indent  that is controlled by an algorithm which  can create different types of permutations.

 

 ITV2 has different ident  which is  presented during  different TV commercial. The best thing about ITV2 ident is that they speech through it and give you snick peek of what's going to happen next . This is presented in Love island commercial break where they use Two parrots in order to give people a brief summary of what could possibly happen. This two parrot have seen to be entertain the younger generation as they  make joks.

The overall ident  purpose for the channel is to make people laugh and  keep them watching the advert so they can use things like parrots to give you snick peak of what's next .

 

 

BBC/News - They gather national daily news ,business,political and current  affairs programs on BBC  radio .

The target audience for this channel is adult who are aged 35 and over. The point of BBC radio is to get people interest by giving them the daily high quality  distinctive output and service  that can easily   e entertain   them or educating them. The ident has different elements of flag designs , such as coloured stars, crosses parallel lines and rectangular colored flag . 

 

History of you  Channel and it's ident 

 https://www.youtube.com/watch?v=ndOQ8-bjJsM

 https://www.youtube.com/watch?v=vHIpvtps-iE

  

As we can see from the link above ITV2  uses they programmes that  are going to be aired on channel  to create idet to entertain they audience. For instance the first link shows  the old tv ident for love island this hasn't really  change  in years as they have the same background but with different people.  This is because they want to present the new people who are going to be seen in the show  in order to get the audience distracted by thinking who is nicer or beautiful .

ITV2  also has used this ident for  a long time  for most of their  commercial break . This tv ident is mostly used to give  the audience a  brief understanding of  what's presented next by having a voice over it. This specific ident  is targeted for the younger generation from 16-40 .